Houston, we have a slogan.

When an advertising slogan becomes part of daily speech, it means their creators have succeeded.

The Dutch use the following phrase when a problem occurs: ‘Even Apeldoorn Bellen’, which, according to what I was told, can be translated as ‘Let’s call Apeldoorn’. Apeldoorn is a place famous for its insurance companies, and there have been some advertising campaigns for a company which used this slogan. Here’s one of them.

I think a good, functional translation to English could be ‘Houston, we have a problem’; both have been taken by people to mean the same thing; the former from a TV advert, the latter from a movie.

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