Anyone speak binary?

Swiss newspaper  Neue Zürcher Zeitung published their entire front page in binary on Friday (June 8th). Details such as the publication’s website, date and price remained in the original form. The reason? The newspaper was celebrating its first digital edition. You can ‘read’ it here. (The German front page is on page 3, and the rest of the paper was printed as usual, so you won’t be needing this translation tool.)