Punctuation belongs to everybody! (Not just to Joop!)

German clothing and perfume producer Joop! has tried and failed to trademark a punctuation mark.  The company attempted to claim the exclamation mark as their own, and were denied by the European Court of First Instance.  The ruling claimed that people would not automatically associate the punctuation mark with the company.  The company tried to register the symbol both on its own and in a box, and applications were declined both times.

I’m not sure what I would think about having to worry about copyright rules when using a single symbol, so I’m quite happy to hear that punctuational freedom continues!

Source: EU court rejects “!” as JOOP! trademark – CNBC.com